MillersLocal
  • Home
  • Latest Shots
  • Blog
  • Comp news
  • Surf Report
  • SurfGuide
  • PHOTOS
  • Vintage
  • Enviro
  • Shop

Blog

The glory days of Rink Street surf shops - Lifestyle & Beachbreak

7/12/2016

 
Picture
Neil Dorward started Lifestyle Surf & Skate shop downtown in Peel Street (just off Govan Mbeki) back in 1976. Borrowing R500 bucks from his dad to do it. The only other “surf shop” around at that stage was Sandy’s; which might have been called “The Surf Shop” actually. It had moved from town into the Elizabeth Hotel by that stage and Neil felt there was a gap in the market for a hard-core surf shop so he decided to open his own.
​
He’d met Tich Paul (owner of Lifestyle surf shop in Muizies) at SA Champs a bunch of times, so when he started out he partnered with Tich as a shareholder/advisor, so that’s where the Lifestyle name actually came from. The original Lifestyle in Cape Town is still going strong.
Picture
Neil was good mates with Cheron, so got some of her Country Feeling good’s on consignment for his new shop, buying shell shirts, cord shorts and boardies for about R5.50 a pop, and selling them for R10.50! Lifestyle was Cheron’s and Country Feeling's first retail outlet.

They stocked boards by Larry Levine and Kenny Freeland (Faith), wetsuits from Reef and Zero, those were the pre-leash days, so none of that yet. Mike Larmont (Ripcurl) and Andy Thysman (JBay Ugg boots) were also early suppliers. Plenty of skateboards in stock, with sales helped by Turtle Morris and Dennis de Silva starting a local skateboard club.
​
After about 3 years Neil moved to 10 Main Street – opposite City Hall. Greg Smith recalls the early days "I started working at the only REAL surf shop in town, Lifestyle, when it was still in Main Str, and the smell of resin filled the air, as we used to fix boards in the cellar below the shop. Lefty was manager then, he would "charf" the meter-maids who would regularly pop in for a chat."

Steven Adshade (aka Chappy) was still a lightie and used to come hang around after school and his first job was to empty the bins! 
He used to catch the bus home from Grey School and had to connect to the Bluewater Bay one in town, so Lifestyle was en-route home.
Picture
Nick Pike, Wayne Emslie, Chappy and Ian Dickason
Chappy takes up the story:
​
“I flunked most subjects in my first year at UPE in 1983. I clearly remember Supers being pretty good that season, or was it The Point?! I was on a “You pass, I pay” scholarship from my dad that first year so needed to find a job. I’d started hanging out at Lifestyle whilst still at school, emptying the dustbin until they felt obliged to offer me a part time job!

Neil Dorward owned the store and Tanya Weschta (Karl’s sister) was the manager. Wayne Emslie, Gavin Macaulay, Grant Myrdal and a few other skollies also use to work there. Trevor Hansen took over from Tanya as manager a little while later. We used to close up shop at 5, drive though to Jbay, surf til dark, then sleep in the car or any empty house we could find. Would wake up for the dawnie and then get back to the store to open at 9. Repeat until the swell dropped. Life in surf retail was pretty easy back then!
​
Ant Voster was the rep for Instinct, old man Kemp was the Bear rep.
Picture
I didn’t do much better at my 2nd attempt at UPE so went to Kimberley to become an officer and fight the good fight. Luckily managed to get relocated to EP Command in my 2nd year of National Service and also finally finished my accounting degree.”
​
Neil opened Beachbreak Surf & Sail in 1981, on the corner of Rink Street and Robson in Central (it’s a Nigerian café these days!) He had secured the agency in SA for the original windsurfer, so Beachbreak was a core windsurfing shop, also focusing on outdoor stuff. Vincent Davis, ex 'Summies Ironman and big wave charger, used to run the store. The shots below are of his 21st. Check out the surf fashion!
Picture
Picture
“Windsurfing had just started and then and every farmer and his dog wanted one so we made hay! Instinct, Gotcha, Bear were the 3 big brands, we could never get enough stock of the Instinct reversible jacket. Dayglo was cool, twin fins ruled until Simon Anderson arrived on the scene. Lippy was the main board supplier from Jbay, with his Seaflight brand, followed later by Local Motion, Glen D’Arcy, Wedge, Country Rhythm and Safari” said Chappy.
​
Suntrax, another windsurfing/Hobie Cat shop run by Brian Wilson, was also in Rink Street over the road from Beachbreak, so it was shopper’s dream walking up and down the strip hustling for deals.
Picture
Beachbreak used to sponsor the country's top windsurfers - including Margot Saunders
Ocean’s moved from their Kine Park possie across the road to the corner of Rink Street and Park Drive in about ‘86, and Chappy joined Neil full time and opened the new Lifestyle in Kine Park. Carl Van Vuuren (Arno Lane’s brother) and Greg Smith (Tall Greg) used to run the store. Hagen Engler remembers working there for R2 an hour, and was saving his hard earned cash like a beast cos he wanted to go on a surf trip overseas!

Th ou's reckoned that Lifestyle had one of the biggest selection of sunglasses in town. Cool Rays were in, and Vuarnet was King. Smiler Smith chips in "And Espadrilles! Those funky Spanish slippers. Kept on marking them down but if I sold one pair it was cause for celebration....They were truly hideous! And Neil had bought tons of them."

Hagen recalls "Still remember when grass fedora hats first became fashionable, but they were impossible to get. I saw entrepreneurship at work. Turns out fedoras are actually quite similar to farmer's hats. Chappy sent us down to the farmers co-op in North End to buy all their stock of farmers hats. By the time they arrived back at Lifestyle, they were fedoras and they were all sold out in, like, a day!"
Picture
Always easy to spot Turtle. Dig the "Video Room" upstairs option. Anyone remember those big swatch watches on the wall?
Picture
Spunks! There's a word that beings back the 80's in a flash
​Oceans, which was now over the road had the Erasmus twins (Leofwin and Justin) as the main guys there, with Mrs B as kingpin. Chappy reckoned it was total warfare between the two shops! Arno Lane remembers at one stage Nick Pike, who was managing Lifestyle in town, thought ou’s weren’t taking him seriously enough, and started coming to work in a suit!
Picture
Chappy and Wayne Emslie back in the day. Notice those footstrap attachments? Ou's used to use em to get air! Faith & Lightening Bolt boards ruled.
Picture
Back when wax was 99c and a board was R529
Neil and Chappy then decided to 'move west' and opened BeachStyle in the original Greenacres (between where Clicks and Edgars are today); which they thought at the time was a huge risk. Chappy remembers calling Neil one evening after a busy day saying “We could have sold second-hand underpants!” The rails were bare and they were scratching for stock before Christmas.
​
Lumo was in. Gotcha, Bear and Instinct were the big labels. The reversible Instinct jackets sold like hot cakes. Shaun Tomson boards were in the racks. Country Feeling was growing, and the surf market was firing.
Picture
Made stuff to last back then Dave Randle still has this Instinct jacket that's over 25 years old!
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Rink Street was slowing down and Neil had spotted a building in Russel Rd that he thought was a good buy, so after renovating it the guys closed BeachBreak in Rink St and moved it to the Russel Rd premises, whilst still keeping Lifestyle in Kine Park. The new shop stocked surf gear, but was also became the first mountain bike shop in Africa. Legend Turtle Morris came on board to run the surf side of the shop for many years.
​
The windsurfing industry had crashed in the early 80's, mainly due to the rigs becoming too expensive. Following this, a lot of the windsurfers went over from sailing to triathlon, which was just coming into its own as a sport. Beachbreak started up a division selling triathlon wetsuits and time-trial bikes. Gavin Vos, a keen surfer, was working at Beachbreak at the time and headed up the bike department.
Picture
Beachbreak in Russell Road
Picture
Neil and Chappy stocking up
In 1989 Chappy and Neil went over to the States on a fact-finding mission looking for new product opportunities. Mountain biking was big over there, although Neil remembers at the time thinking “Why would you want to ride in the bush?” Neil bought an 18-speed ‘fat tire’ off-road bicycle that he saw on display at a booth at a surf retail show whilst over there. He thought, "Hey, cool, a big BMX bike with gears!" Not realising mountain biking would become what it is today.
​
They brought it back to South Africa and gave it to Gavin to ride to work at Beachbreak every day. There was so much interest from people that they decided to start importing Wheeler and Cats mountain bikes. Despite things not taking off with a bang (their first few bikes sat on the shop floor for months before getting sold) a lot of the guys that were surfing began riding mountain bikes when there was no surf – and that's how it grew. Probably helped by the fact that there’s often “no surf” in PE!
Picture
Picture
And that’s how the first South African mountain bike company got started. Gavin came on board as a partner, and together with Neil and Chappy grew what was a surf shop into Beachbreak Pro MTB & Adventure Centre . They also started up the first MTB club called Fat Tracks, which is still going today. Together with fellow bikers Robbie Powell and Brandon Els, they started the 'Beachbreak Summer Series' MTB events which then led to the first national event called the Sedgefield Fat Tire Festival.
​
Never one’s to sit still, Neil and Chappy moved Radical Sports from Greenacres to the Bridge a few years later and also opened Eyeswise, a sunglasses boutique, upstairs at The Bridge. Oceans had by then also moved into in the mall and it was Round Two of the surf shops wars. 
Picture
Turtle, Gavin and some ou in a purple shirt.
Picture
Beachbreak used to sponsor plenty of events, including Bikini competitions
The glory days of surf retail started to fade as the big chain stores muscled in on the surf industry. After many successful years together, the guys all moved on to doing their own things. Neil left retail and went into importing and wholesaling Schwinn bikes, Chappy took up the opportunity to head up Oakley Africa and Gavin ended up in Taiwan where he now owns a premier bike components manufacturer called Spank (he'd gone to the Taiwan Bike Show with Neil and whilst there was offered a job with Wheeler, and never came home!)

No-one will ever forget the hey-day of Rink Street surf shops.  Ou’s hustling for the best deals cos competition was rife. When you could cruise the strip collecting surf stickers. The Catchit one’s were my best. Made a lekker cover for my geometry-box-turned-pencil-case.

​Lumo was in. Life was good. Surfing ruled. And still does.

Thanks to Neil and Chappy for their input. All the shots and clipping are from their albums.
Picture
Picture
Picture
Picture
Hans
7/13/2016 09:37:56 am

Epic memories!

Neil Dorward link
7/17/2016 04:23:09 am

Kerry, re the Beachbreak pic of "The some other ou in the purple shirt" this was Victor Momsen, who was a loyal & integral part of Beachbreak mountain & BMX bicycle division for many good years. Victor went on to work for Wheeler International in the Taiwan factory for quite a few years & now is the owner & CEO of Momsen Bicycles factory in PE, distributing bicycles all over the world !!

Duncan Scott
7/13/2016 10:55:42 am

Best era..great to see how innovative the PE ous were..a lot of groundbreaking retail decisions made. I was a grom so pounded the pavement for stickers from shop to shop, lusted after boards and had lofty hopes tuning 'spunks' in bikinis' one day..hahah 2 out of 3 aint bad. But I feel sad for the groms who missed this 'golden era.' Does everything look better in the rearview mirror?

Graham Grant
7/14/2016 12:02:25 am

Great memories! It was a wonderful experience to be part of the Russell Rd premises!

Neil Dorward
7/17/2016 04:26:01 am

Graham was the architect who turned 111 Russell Road ' A Dog of a building' into the iconic Beachbreak Adventure Centre. Thanks Graham

Alan de Roer
7/14/2016 03:33:56 pm

My one and only 'jobs' i ever had was at Radical Sports with Chappy and ended up selling Nirvana and Straight Up surfboards to Chappy through my first business venture. The hot chicks always came into the shop so it was a great place to spend the days at and set up dates for the eve. A few times Chappy was scratcjing for staff when the surf was good!....How good were those days-Duncs yeah everything looks better in the rear view mirror for sure!

Ludwig ehlers
7/16/2016 12:48:56 am

Jeez. This article brings back memories. I used to work there 88 / 89 selling skateboard and Ralph Riley was selling surfboards. Turtle was our boss. Good times :-)


Comments are closed.
    Picture
    LATEST POSTS
    More posts HERE

    Author

    Millerslocal

    RSS Feed

    Archives

    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    August 2020
    July 2020
    May 2020
    April 2020
    March 2020
    February 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010

Powered by Create your own unique website with customizable templates.
  • Home
  • Latest Shots
  • Blog
  • Comp news
  • Surf Report
  • SurfGuide
  • PHOTOS
  • Vintage
  • Enviro
  • Shop