MillersLocal
  • Home
  • Latest Shots
  • Blog
  • Comp news
  • Surf Report
  • SurfGuide
  • PHOTOS
  • Vintage
  • Enviro
  • Shop

Blog

Long live the surf mag!

4/4/2014

 
Picture
They're dropping like flies. Just last year alone 3 surf mags I used to read bit the dust. They were great mags. Good editorial backed up with solid images. Yet they've folded. RIP Transworld Surf (USA), Surfers Path (UK) and Waves (Aus). Local mags The Bombsurf and African Soul Surfer suffered similar fates a few years earlier.

The death of print media has been prophesied since the advent of online content. It's all about the here and now, no-one wants to wait a month to see stuff in print. But you should. It's better. So much better. Anyone can publish anything on the net anytime. 

But to make it into a mag images and stories have had to survive the editorial cut. Which means someone in a lil office somewhere has sweated away in an effort to sift through all the information overload to bring you something really unique and interesting - whether it be images that will blow your mind or stories that'll inspire you to travel.
Picture
Just a small 4ft pile of a few of my surf mags!
Sure, there's a ton of good stuff available on the net, but there's something so satisfying about opening up your new surf mag and leafing through the pages. The shots you'll be seeing are those that no-one in net-land has seen yet. They're fresh. They're good. And they're there to stay.

There's something so much more permanent about a surf mag. You can pick one up years later and still get as much enjoyment re-reading it as you did the first time. No matter how much a shot you see on the net may blow your mind at the time you look at it, it's unlikely to stick there quite as well as an awesome shot you see in a mag.

The stories seem better too. Maybe cos someone has had to take the time to make sure they get it just right, and someone else has then taken the time to proof read and edit it...so you're getting a pretty slick bit of text versus what anyone can just bash out on a keyboard and stick up on the net without a second thought.

Maybe I'm old school - but I still love a surf mag. Nothing against the net - there's tons of incredible content to be found. But a mag is still a special thing. Tangible and tactile. Long may they endure! Cos personally I'm not swapping my hard copy mags for digital subscriptions anytime soon. 

Sure, the glory days of the surf industry are over, and no doubt there's plenty of pressure on the still surviving surf mags to scratch for funding in the form of advertising revenue, but please don't flick off the switch on the life support machine just yet.

Long live print. 

Else what the hell are we gonna read on the loo.....!



Picture
This was a double page spread in Surfer mag in 2003. I remember turning the page and just going WTF!!! No-one until that shot ran had ever seen what Chopes was really like. I just sat and stared at that images for ages. Still one of my top 10 surf shots ever.
Picture
At least Transworld Surf kept their wacky brand of humour right up til the end - here's the cover of the last mag they produced.

Comments are closed.
    Picture
    LATEST POSTS
    More posts HERE

    Author

    Millerslocal

    RSS Feed

    Archives

    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    August 2020
    July 2020
    May 2020
    April 2020
    March 2020
    February 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010

Powered by Create your own unique website with customizable templates.
  • Home
  • Latest Shots
  • Blog
  • Comp news
  • Surf Report
  • SurfGuide
  • PHOTOS
  • Vintage
  • Enviro
  • Shop