Karma kicks Quiks ass

"Life imitates Art far more than Art imitates Life" 
Oscar Wilde 1889


The karma wheel turned quickly for Quiksilver this week. They took a lot of k*k for posting a Video teaser for their Women's ASP event, the Roxy Biarritz Pro, that was all T&A and bogger all surfing. Which is kinda wonk if you're trying to create a promo for a surf event. 

Maybe someone in their marketing dept read the memo incorrectly and thought it said "porno" not a "promo"? Pretty sure whoever signed off on it has now been demoted to taking out the office rubbish on Fridays. Cos shew, Quik took abuse for that video.

It's actually a well made video - and the ou's will definitely froth over it. The hiccup is, well, it isn't exactly a surfing video. Sexy yes, surfing, no. Pity, cos the chicks today really can surf. Throwing big hacks, sharp snaps and lofty airs. Would kinda been nice to show a few of those too.

The comp had to be cancelled and then rescheduled for September cos Mother Ocean decided if Quik was gonna be sexist she's just refuse to send 'em any waves. Which is exactly what she did. Dead. Flat. For the whole waiting period. 

So Oscar was right, life imitates art - and in this case, Quik got plenty T&A on the beach for their event, but zero surfing. Just like their video. Bummer. Literally and figuratively!