If you grew up surfing in the 80's you definitely owned some Instinct gear. Originally established in South Africa in 1979 by World Surfing Champion Shaun Tomson, it was one of the most recognized surf brands throughout the 1980’s. Instinct was synonymous with surfing legends Tom Carroll and Barton Lynch, who were both team riders for the clothing label.
They also had one of the most innovative ad campaigns that we've ever seen from a surf brand. Who can forget their classic one-liner ad's like " It's simple, either you get the wave...or it gets you!" and "Waiting for waves is OK. Most people spend their lives waiting for nothing!"
The brand suffered from the tail-off in the retail market in the 90's, but an attempt was made to relaunch it in 2006, although this was short lived. Pity - cos they would have been as relevant today as they were 30 years ago.