How surfing sells it's soul to the devil

You thought you'd seen it all....but then along came this. Yet another way to sell surfing out to commercialism. Bad enough when our iconic brands get sold alongside preppie sh*te in major chain stores so that Jannie from the Vaal who doesn't even know what a wave looks like can walk around the Randburg Waterfront in his Taj boardies....that's bad....but this is worse.

Some muppet has decided we're all wannabe jetski riders in denial, and has gone and developed a lil motor that you can fix to the bottom of your board! I kid you not. Here's what the sales spiel says:"WaveJet is a new level of freedom. By empowering enthusiasts with light-weight propulsion for traditionally un-powered watercraft, WaveJet provides improved access, mobility and performance on the water."Anyone smell a bunch of surf-soul-sell-outs out to make a quick buck!!? Go get a real job for freaks sake, instead of whoring out our sport to make a living.

Basically they're trying to sell this thing as something that can do everything and probably brush your teeth as well. They reckon it's a wonderful addition to Short Boards: "With WaveJet, you get more out of the time you spend surfing because you can paddle out faster, expend less energy and catch more of the waves you try for." 

Then they say you should fit em to SUP's too....imagine the chaos! Motorised Muppets on 10ft boards with paddles....someone give me a bazooka! These ou's should NOT be part of the gene-pool.

They even have a sudden responsibility attack...knowing that their toy is gonna stuff up line-up etiquette worse than a hoard of SUP's. They talk about Jetiquette (Oh, don't they just make you cringe!). It goes like this:
"With Power comes Responsibility. While this is an old saying that may seem tired to some, at WaveJet, it is a mantra to live by. WaveJet was created to enhance the way people interact with water, but NEVER to alienate the others with whom they share that space.

So next time you ride, make sure to keep in mind these rules of WaveJet-tiquette...so that you never come off as a WaveJerk!

1. Don't cheat.  WaveJet was not created to let you cut into the lineup and slide in on another rider's waves.
   Stay in line and wait your turn!
2. Follow the normal rules of paddling, don’t WaveJet through the heart of the lineup.
3. Share. Just because you can catch all the waves doesn’t mean you should.
4. Be nice.  You're the lucky one with the WaveJet - show a little love for the surfers around you!"

So there we have it, happily admitting that what they trying to sell is gonna cause misery in the line-ups from Malibu to Noosa, they reckon if they just sprout out some pathetically scripted appeal that somehow that absolves them from the nightmare they're going to create should this moronic idea ever take off - and let's pray it doesn't!

I'm sure you could have a jol on one on flat days, or skooting around the canals at St Francis, or up the Sundays river, but to think that kak like this should be used on a board as part of the wave-catching/riding process.....hell no.